Mayra Alejandra Margffoy Tuay
Audience engagement, community connection, product & impact strategies ✳ Driving narrative change and collective power for systems transformation
Hello! I’m Mayra Alejandra, an interdisciplinary journalist and strategic, creative consultant
I work collaboratively with independent media outlets, entrepreneurial journalism initiatives, and purpose-driven nonprofits for social impact, designing, testing, and improving impactful strategies that address audience needs.
I also engage and collectively create with communities, build meaningful products and experiences, and embed impact from the beginning—ensuring that insights from research, community-led stories, and evidence-based investigations on complex and pressing issues that really matter reach multiple levels of decision-making to support lasting change.
Informed by strategic, creative and interdisciplinary perspectives, I offer:
• Audience development and engagement rooted in active listening
• Strategic design of community-driven products, experiences, and services
• Impact and narrative change strategies focused on driving systems-level transformation
• Holistic newsletter strategies that foster connection
Looking for a partnership? How can I support your work?
For more information about my consultancy services, offerings and equity-informed fees, please contact me through this form:
Illustration from En la piel de Abya Yala interactive documentary by Mayra Alejandra Margffoy Tuay • © 2024 Julia Tovar. All rights reserved.
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Features
Bridging in Practice Paper Series at the Democracy & Belonging Forum from the OBI Institute in Berkeley
Regularización Ya!, a fearless migrant-led movement driving policy change in Spain
Confronting historical underrepresentation of migrant voices in Spanish public life, the Regularización Ya! movement has centered their expertise in decision-making to demand an extraordinary regularization securing rights for over 500,000 migrants forced to the margins.
To achieve a policy of regularisation, the movement has advanced the first-ever migrant-led Legislative Popular Initiative (ILP), Spain’s direct democracy mechanism allowing citizens to propose laws to Congress: “It’s going to be us who shape the laws that cut through our realities.”
Illustration by Mark Wang for OBI x Fine Acts
Democracy Playbook from Unbias the News
“Desde la lástima nada, desde la dignidad todo“: How domestic and care workers changed Spanish labor law
A migrant-led movement has used tactics from theatre to unionization to demand equal rights and dignity for those doing society’s most undervalued labor. They’ve appealed to the highest levels of EU justice and achieved major legal reforms. Yet perhaps their biggest triumph is an ongoing movement for social change powered by intersectional solidarity and care.
Illustration from Territorio Doméstico by Ana Penyas. La Laboratoria Madrid, 2021 (CC BY-NC-SA 4.0)
Cocreando resistencias at El Salto
Migrant women who feed resistance: lighting fires to cook and sustaining care while confronting discrimination
For these migrant women, cooking is not just about preparing food. It is about care, weaving community, and resisting a job market that pushes them into precarity.
Initiatives like Micelio Cultural and Las Jamaiconas in Barcelona, Aires de Alondra in Madrid, and Gastrodiversas in Valencia are transforming gastronomy into a space of autonomy and collective power.
Lina Ruiz (center), Mariana Alva (right), and Columba Zavala (left) make a “polientazo”—a mix of ponche, emoliente, and canelazo—during anti-racist gatherings in Barcelona. Photo by Las Jamaiconas/Centre Cívic El Sortidor, 2024
Mayra Alejandra Margffoy Tuay ✳ 