Mayra Alejandra Margffoy Tuay ✳

Mayra Alejandra Margffoy Tuay

Audience engagement, community connection, product & impact strategies ✳ Driving narrative change and collective power for systems transformation

Hello! I’m Mayra Alejandra, an interdisciplinary journalist and strategic, creative consultant

I work collaboratively with independent media outlets, entrepreneurial journalism initiatives, and purpose-driven nonprofits for social impact, designing, testing, and improving impactful strategies that address audience needs.

I also engage and collectively create with communities, build meaningful products and experiences, and embed impact from the beginning—ensuring that insights from research, community-led stories, and evidence-based investigations on complex and pressing issues that really matter reach multiple levels of decision-making to support lasting change.

Informed by strategic, creative and interdisciplinary perspectives, I offer:

• Audience development and engagement rooted in active listening
• Strategic design of community-driven products, experiences, and services
• Impact and narrative change strategies focused on driving systems-level transformation
• Holistic newsletter strategies that foster connection

Looking for a partnership? How can I support your work?

For more information about my consultancy services, offerings and equity-informed fees, please contact me through this form:

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Bridging in Practice Paper Series at the Democracy & Belonging Forum from the OBI Institute in Berkeley

Regularización Ya!, a fearless migrant-led movement driving policy change in Spain

Confronting historical underrepresentation of migrant voices in Spanish public life, the Regularización Ya! movement has centered their expertise in decision-making to demand an extraordinary regularization securing rights for over 500,000 migrants forced to the margins.

To achieve a policy of regularisation, the movement has advanced the first-ever migrant-led Legislative Popular Initiative (ILP), Spain’s direct democracy mechanism allowing citizens to propose laws to Congress: “It’s going to be us who shape the laws that cut through our realities.”

Illustration by Mark Wang for OBI x Fine Acts

Democracy Playbook from Unbias the News

“Desde la lástima nada, desde la dignidad todo“: How domestic and care workers changed Spanish labor law

A migrant-led movement has used tactics from theatre to unionization to demand equal rights and dignity for those doing society’s most undervalued labor. They’ve appealed to the highest levels of EU justice and achieved major legal reforms. Yet perhaps their biggest triumph is an ongoing movement for social change powered by intersectional solidarity and care.

Illustration from Territorio Doméstico by Ana Penyas. La Laboratoria Madrid, 2021 (CC BY-NC-SA 4.0)

Find out more…